May 16, 2019

Gibson’s Pink gin looks to attract new drinkers

Gibson International Sales Manager, La Martiniquaise-Bardinet Gibson’s Gin, the number one French gin brand, has revealed a new premium pink variant as it looks to widen the brand’s appeal, attract new drinkers and appeal more to bartenders and the on-trade. Gibson’s, which is part of…
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May 14, 2019

La Martiniquaise-Bardinet: experts with passion!

The French spirits giant places a premium on the cultural heritage of its products, but this has not prevented it embracing disruptive innovations La Martiniquaise-Bardinet is one of the world’s leading spirits companies, with brands including Label 5, Cutty Sark and Saint James. So who…
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May 13, 2019

Cutty Sark’s La Martiniquaise- Bardinet Vinexpo Debut

La Martiniquaise-Bardinet will be presenting the Cutty Sark Scotch whisky brand at Vinexpo for the first time since it took over the sale of the famous name from Edrington at the end of 2018. First launched in 1923 Cutty Sark has gone on to become…
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May 30, 2018

The Power of 5 Campaign Gains Major Ground

Launched at the end of last year as a big step up from previous campaigns, the new LABEL 5 communication has already proven to be a success, and has added an extra splash of colour and life to this year’s Vinexpo Hong Kong.
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June 18, 2017

Two Sister Companies Join Forces at Vinexpo Bordeaux

The La Martiniquaise-Bardinet stand brings together the “best of both worlds” Sporting a brand-new “joint” stand at Vinexpo this year, we asked Sylvia Bernard - Group International Marketing Director - La Martiniquaise-Bardinet to tell us the background to the decision to bring the brands together.
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