February 14, 2022

Prosecco is out in force after popping sales

Prosecco has recently been enjoying bumper sales, with exports to several countries – including France – having grown rapidly.

The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is presenting sparkling wines from the celebrated production zone of Prosecco at this year’s Wine Paris & Vinexpo Paris.
It is particularly appropriate that the consortium is exhibiting at Wine Paris & Vinexpo Paris, because the region’s sparkling wines are increasingly popular in France.
Last year, 586,260 bottles valued at €3.1 million were sold in France, with both figures having more than doubled compared to 2019.
“Taking Conegliano Valdobbiadene Prosecco Superiore DOCG to France and having the opportunity to talk about it to an audience that is used to dealing with top level wines is a very significant step for our denomination” said Elvira Bortolomiol, the consortium’s president.
In 2019, the historic production zone of Prosecco, which lies in north-eastern Italy, was granted the status of a UNESCO World Heritage Site. The decision, announced in July, made the well-known hills where Prosecco is produced the 55th World Heritage Site in Italy.
In addition to experiencing significant sales growth in France, Prosecco has also become increasingly popular in the United States, United Kingdom and Germany, all of which have recorded significant sales increases.
Yesterday at Wine Paris & Vinexpo Paris, the consortium held a masterclass presented by the well-known French Master of Wine Edouard Baijot and the consortium’s director, Diego Tomasi.
Many wineries are present at the consortium’s stand, namely Andreola, Bellussi, Cantine Vedova, Colesel, Frassinelli, La Farra, Merotto, Serena Wines 1881, Trevisiol, and Valdo.

Hall 5.3 / Stand DE-174