Vinexpo Paris 2020: a rewarding and immersive experience
As was expected by industry players across-the-board, Vinexpo Paris and Wine Paris delivered an action-packed programme. Numerous conferences and round-table discussions, reflecting prime industry issues (“Trends and major challenges in the global spirits market”; “Consumer expectations for organic wines”; “E-commerce: selling wine direct-to-consumer”; “The future of French Wines is in the US”; “Will there be a Winexit in the UK?”, etc.).
Promotion of specific market segments took place in a variety of settings Environmentally-friendly choices (organic, biodynamic, HVE…) were presented through the “WOW!” (World of organic wine) area and a “Wonderful Discoveries” route through the exhibition.
40 young winegrowers were able to look for their first distribution networks in France and abroad as part of the “New Wave” section. And the show was able to offer an immersive experience in the evening across Paris with an off-site selection of 65 restaurants – chosen to celebrate wine and the diversity and quality of Parisian gastronomy – and 20 mixologists from the most influential Parisian bars.
For the next edition, the single-minded objective of the organisers is to improve and enrich the overall experience for participants – exhibitors and visitors alike. For 2021, their shared ambition is to establish an event with even greater international scope for both exhibitors and visitors and diversify the markets represented, both nationally and internationally.
Photo: Vinexpo Paris 2020 / Make a difference – Empowering women!