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Vinexpo Paris concludes in high spirits
On this, the final day of Vinexpo Paris, organisers are already concluding that the show has been a resounding success. The new partnership between Vinexpo Paris and Wine Paris is set to place this event firmly and squarely as the world’s leading wine and spirits trade show.
Indeed, as spirits sales rise unabated, BE SPIRITS by Vinexpo will, in the coming years, create a spinoff: an entire new area (see page 7), based on the growing global interest of the sector. Indeed, according to Statista, global revenue in the spirits segment is forecast to reach €419bn in 2020, and is expected to grow annually by 3.2% through 2023.
The innovative 360° concept of Be Spirits was tailored for all the actors of the spirits and mixology industry, with bespoke conferences and a bar – the INFINITE BAR – where brands have been able to do daily shows. To that end, in this edition, we take a closer look at spirits, with new ideas for cocktails (from page 9).
Other concepts introduced by Vinexpo are set to grow as well in coming editions, such as the World of Organic Wines, L’Avenue and the ever-successful Vinexpo Academy, with its roundtable discussions and conferences.
The biggest sign of the success of the show has been the fact that the language of Shakespeare has been widely spoken throughout the event – evidence that it is already truly international.