The “ginaissance” is continuing – but rum could face new competition

The much-heralded “ginaissance” is fast becoming reality, with worldwide sales of gin having increased 8.2% in 2018 compared to the year before, according to figures from IWSR.

In the United Kingdom, the growth was even faster, with gin having enjoyed a 32.5% rise in sales in 2018.

IWSR forecasts that, by 2023, gin sales will be experiencing 4.2% growth worldwide, with non-traditional and emerging markets likely to be helping to fuel this rise.

Just as gin has seen a trend towards premiumisation, so has rum, although analysts warn that competition for rum could increase from national spirits in countries such as China, India and Russia, because locally popular beverages are also moving upmarket.


Photo: The Be Spirits area at Vinexpo Paris