Maison Bouey invests in the future as it prepares to mark 200 years
New technology and new people are helping the Maison to move further upmarket.
Next year, the premium wine producer Maison Bouey will mark 200 years of family history in the production of its premium wines.
Far from resting on its laurels, after several years of growth Maison Bouey has recently made significant investments in people, technology and facilities as it looks to consolidate its position in the premium end of the market.
To that end, under its shareholder and president, Patrick Bouey, its joint shareholder and vice-president, Jacques Bouey, and its managing director, Stéphane Lefebvre, Maison Bouey has a three-year strategic plan involving investments in human resources, industrial facilities and IT.
The Maison has invested €2.5m euros in new bottling lines and €600,000 in a new Enterprise Resource Planning.
In parallel with this, Maison Bouey has strengthened its operational team to help the company develop its strategic markets (Europe, Americas, Asia) and its range of premium Bordeaux wines and Grands Crus Classés.
The family has seven estates in Médoc, all committed to a “High Environmental Value” (HEV) approach to winemaking, which covers areas such as biodiversity conservation, plant protection, managed fertiliser use and water resources management.
Quality improvements in the Family’s vineyards have seen the estates earn excellent scores from some of the world’s top critics, including Wine Spectator and James Suckling.
So all the signs are that the next 200 years will be just as prosperous as the company’s first two centuries.
> PAV 7.1 – STAND D39
Photo: The Maison Bouey team in the vineyards