Looking to develop a more sustainable viticulture
Moët Hennessy is hosting a series of discussions on how the wine industry can become more environmentally sensitive
Here, Philippe Schaus, Moët Hennessy’s CEO, describes how the company’s groundbreaking initiative at Vinexpo will bring together industry veterans and millennials with the aim of creating a more sustainable future. We asked him why he’s dedicating a forum to sustainable development.
Vinexpo brings the entire industry together and is a wonderful platform for exchanging on all topics around the wines and spirits business. As we have been putting more efforts on sustainable development over the past years, we are taking advantage of this Vinexpo edition to bring more focus on this important topic. We’re opening the doors of our booth to industry fellows and to all those who wish to contribute to creating a sustainable viticulture.
For how long have you been committed to sustainability?
Each of Moët Hennessy’s Maisons has been committed to sustainable development for several years. Five years ago, Moët Hennessy decided to bring together experts from all of its Maisons to build a project with an oenological committee.
We’re opening the doors of our space to industry fellows and all those who wish to help to create a more sustainable viticulture.
This committee consists of 40 contributors and experts who orchestrate the sharing of know-how acquired on the terroirs of the Maisons globally. This approach has translated into concrete actions: significant investments in equipment that respect the environment, better management of our resources, training winemakers and farmers in new technologies and supporting them in the certification processes. We also provide support for scientific and university projects around sustainable development. All these activities have been regrouped within Moët Hennessy under one common platform: “Living Soils”.
What topics will the series of panels at the stand cover?
Over the course of the three days, there will be a series of succinct discussions around the transmission of preserved and healthier lands to the next generation.
We have invited a community of experts: vineyard directors, researchers, sommeliers, spokespeople from international institutions, NGOs, and young companies specialising in technology and sustainability. The programme of our talks addresses challenges facing the wine and spirits industry: How to maintain production while adapting to climate change? Which options does the sector have to preserve our most precious resource: living soils? What does optimal water management look like? How are wines and spirits particularly affected by climate change and biodiversity loss?
How do you make room for the next generation?
On the last day of Vinexpo, I will have the pleasure of participating in an open discussion and answer questions from millennials and students. Every day, students will also attend the panels and summarise them in a white paper, looking at future actions in sustainable development. We also decided to bring together leaders, millennials of our Maisons, world renowned chefs and students from famous business and culinary schools, to finish on an inspiring and visionary note by reflecting on the future of fine wining and dining.
Photo: Philippe Schaus, Chief Executive Officer, Moët Hennessy
17 conferences in 3 days
Experts from across the wine industry, from vineyard directors to sommeliers, from both Moët Hennessy’s own Maisons and from elsewhere, will take part in discussions on how production methods can evolve to preserve soils and biodiversity.
Millennials join the discussion
Recognising their importance in shaping the future, Moët Hennessy will invite young people to discussions over the course of Vinexpo, and, on the final day, to a forum with its CEO, Philippe Schaus, and workshops.
Under the “Living Soils” banner, Moët Hennessy will showcase how its investments in new technology and equipment, and its support for groundbreaking research, will help to preserve soils.