The wine market achieves organic growth

The organic wine market will exceed 85 million cases within the next two years, according to forecasts, with Europe helping to drive increases.

According to figures from IWSR Drinks Market Analysis, organic wine is likely to enjoy a compound annual growth rate of 9.2% between 2017 and 2022, which is faster than the overall still wine market.

By 2022, the IWSR Organic Wine Report forecasts that the overall still wine market will reach 2.43 billion nine-litre cases, with 87.5 million of them organic.

“Overall, total still wine volume is increasing slightly but remains largely flat, while the organic wine market is forecast to reach 87.5 million cases by 2022″ Mark Meek, IWSR’s CEO, said when the report was released last year.

Meek said that much of that growth was being driven by Europe, which is forecast to account for 78% of the global organic wine market by 2022. The Americas will account for 12%.
In the United Kingdom, overall wine consumption is falling, but between 2017 and 2022, organic wine volumes are expected to increase by 9.4% annually. In the UK, organic wine sales are especially strong in London

Organic wine remains a niche market in the United States, but sales are increasing faster in percentage terms than the overall market. Between 2017 and 2022 total US wine volume is forecast to increase about one percent, but organic growth is set to be about 14.3%. More than 70 percent of organic wine sold in the US is produced in the country.

As shown in the report, since 2007 the total organic area under vine has more than tripled, surpassing 400,000 hectares in 2017.


Photo: Organic wines are experiencing strong growth