Time to celebrate for Nicolas Feuillatte
The wine critics of “La Revue du Vin de France”, a magazine recognized as a leading voice in the industry and publisher of the “Green Guide” of the best of France, elected the Nicolas Feuillatte wine center “group of winemakers of the year”, during a ceremony held last month in Paris.
This brand of champagne, well known throughout France, thanks to its presence in supermarkets, is the largest Champagne cooperative, bringing together more than 4,500 members and marketed, in 2018, 10.4 m bottles. Founded in 1976 and now based in Chouilly, Nicolas Feuillatte has risen to number one in sales in France and in third position in the rest of the world.
Earlier last year, the Champagne powerhouse had acquired the Champagne house Henri Abelé from the Henkell-Freixenet Group for an undisclosed sum.
CV-CNF continues its value strategy in a Champagne market driven by brand premiumization, and steps up its development with the addition of a prized asset in its enlarged brand portfolio.
“Our decision to buy this jewel, which is part of our local wine heritage, opens a new chapter for the Centre Vinicole-Champagne Nicolas Feuillatte in the history of our Appellation,” comments Christophe Juarez, CV-CNF’s CEO. “It includes a complementary development model to distribution channels always keen to list exclusive products with high added value. Our vision relies on a long-term perspective and we trust this external growth acquisition will provide new impetus to our unique business model.”
Henri Abelé Champagne House, which dates back to 1757 and is therefore one of the oldest and rarest Champagne Houses, is located in Reims historical city centre with large traditional chalk cellars. On its side, Nicolas Feuillatte is the youngest of all the major Champagne Houses and the largest wine growers’ brand, with its state-of-the-art flagship estate located on the hillsides of the Côte des Blancs. Both companies share a deep attachment to the land of Champagne and have common values of heritage and modernity, tradition and boldness.
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Photo: Christophe Juarez, CEO, Centre Vinicole-Champagne Nicolas Feuillatte (CV-CNF)