New joint venture will offer better opportunities to exhibitors and attendees
The tie-up between Comexposium and Vinexpo will lead to more international business for participants
As Paris prepares to welcome the first simultaneous edition of Vinexpo Paris and Wine Paris, we asked Laurent Noël, Comexposium Division Director, and Rodolphe Lameyse, CEO of Vinexpo, how this joint venture came about.
Bringing together two leading French companies able to cover all the marketing segments of the industry is a fantastic opportunity. The new company will combine the assets of our two structures: international sales and logistics network with the Comexposium international subsidiaries in over 22 countries, the client portfolio and the brand image of Vinexpo, along with our common expertise, strikes as sufficiently relevant for our brands to join forces.
In a constantly evolving global wine and spirits market, we are creating a unique and very efficient platform for wine buyers and wine makers alike.
We are delighted today to create, with Vinexpo, the world’s leading organiser of events dedicated to wines and spirits. – Laurent Noël
This move will also allow our clients to expand their trade territories by reaching new wine consumers. Moreover, this joint venture reflects Vinexpo Holding and Comexposium’s strategic direction to become the world’s leading organiser of wine and spirits events.
Our alliance is consequently the best way to reach our objective and become the leading wine and spirits show organizer.
What will change for exhibitors and attendees?
We will leverage our mutual strengths to benefit our stakeholders and meet the main expectations of our clients.
- More international business, making the most of all export development opportunities.
- More quality business, valuing return on investment of events they attend and building quality business relationships.
- More time by making it easier to choose from a clearer event portfolio.
Our structure will offer an optimised, diversified and targeted portfolio to achieve maximum efficiency for all operators, whether producers or buyers.
Which events are affected?
The new entity will manage and reinforce the current portfolio of 10 well-established events bringing together the assets of both organisers: Vinexpo (Bordeaux, Paris, Hong Kong, Shanghai and New York) and the Vinexpo Explorer events for Vinexpo Holding, Wine Paris (Vinisud/Vinovision Paris), World Wine Meetings and World Bulk Wine Exhibition (Amsterdam and Asia) for Comexposium.
With the joint venture’s new potential, we will be able to map events closely geared to our clients’ needs – Rodolphe Lameyse
Please tell us a little more about Comexposium.
Laurent Noël: Comexposium is the world’s third-largest show organiser with more than 135 business-to-consumer and business-to-business shows over a wide range of markets.
Wine and spirits is a sector with which we have always worked within the framework of our Agrifood events in France and across the world. We organise SITEVI, which operates upstream of the sector. In 2017, we launched VinoVision in Paris with AVS, integrated Vinisud, World Wine Meetings and World Bulk Wine Exhibitions (WBWE) in 2017. In 2019, we launched Wine Paris with AVS and Vinisud. We are delighted today to create, with Vinexpo, the world’s leading organiser of events dedicated to wines and spirits.
Will any new events result from this partnership?
Rodolphe Lameyse: Now we can offer our clients opportunities worldwide. This is a response to the radically changing export environment, whether in the US, in Europe or in Asia.
With the joint venture’s new potential, we will be able to map events closely geared to our clients’ needs so that buyers and producers can benefit from the international stage. Our portfolio will evolve as market opportunities arise.
What will the new company offer?
Together with WBWE, Wine Paris and Vinexpo, we will cover the whole range of wine and spirit products from the dynamic bulk wine to super premium segments.
In addition, we will continue to develop high quality and targeted business meetings with the World Wine Meetings and Vinexpo Explorer brands dedicated to wine and spirits.
The portfolio will be optimised and clarified to make it more understandable for our clients and partners and will developed to offer a great number of opportunities to our wines and spirits operators. That will be one of the first projects once the joint venture is finalised this summer.
Photo: Rodolphe Lameyse, CEO, Vinexpo
Comexposium is the third-largest events organiser with more than 135 business-to-consumer and business-to-business shows globally.
10 global events
The new entity will see each business have an equal stake, and together host 10 events: Wine Paris (Vinisud/Vinovision Paris), World Wine Meetings and World Bulk Wine Exhibition (Amsterdam and Asia) from Comexposium; Vinexpo (Bordeaux, Paris, Hong Kong, Shanghai and New York) and the Vinexpo Explorer events, from Vinexpo Holding.
The joint venture will be the world’s leading organiser of events dedicated to wine and spirits, with more than 78,000 visitors from 140 countries and 5,900 exhibitors annually.
3 main market segments
This new company will organise events geared to three market segments: bulk wines; entry-level to premium wines and spirits, and super-premium to luxury wines and spirits.