New dedicated area at Vinexpo showcases the spirits and mixology sectors

Be Spirits features a bar as long as an Olympic swimming pool – and the activity will continue into the evening at some of Paris’s top bars.

For the first time, Vinexpo is bringing together the spirits and mixology sectors with a dedicated area at Vinexpo Paris called Be Spirits.

This will welcome professionals from across the industry, including importers, distributors, major buyers, journalists, bloggers and many others.

The hub of the area will be the Infinite Bar, a bar as long as an Olympic-sized swimming pool that will showcase 20 brands of spirits and will also feature 20 mixologists from the most prestigious Parisian bars.

As well as the Infinite Bar, the other key attraction of Be Spirits will be the conferences hosted there.

Dealing with various cutting-edge topics related to the spirits industry, these conferences will be led by high-level experts, including the international spirits consultant Alexandre Vingtier, and by distillery owners and renowned barmen.

These conferences are grouped under two themes: Be Mixology and Be Brand.

Be Mixology will provide analysis on the current and future key trends of the global spirits market and, at a time when many well-known brands have recently launched their first no/low abv spirits, it will also look at the growing success of no/low abv spirits. 

Photo: Along a 50-metre stretch, 20 bars will be showcasing craft brands and mixology, making this unmissable space the hub of Be Spirits!