Vinexpo prepares to bring Discovery Experience to the world

Vinexpo prepares a full calendar for the wine business in the coming year

The next 12 months will be a pivotal year for Vinexpo as it hosts five separate exhibitions around the world, including its inaugural one in Paris.

Preparing to hold a major international exhibition nearly every two months Vinexpo’s chief executive, Rodolphe Lameyse, sees the coming year as being key for the company and the brand ‘Vinexpo’ to “reinvent” itself “in a competitive international climate”.

“What we are doing is segregating the content according to each exhibition, wherever it is in the world, making it uniquely qualified in serving the needs of the exhibitors, producers and visitors who, ultimately, make it what it is,” says Lameyse.

“There is also what I call the ‘the quality of discovery’ experience that makes each Vinexpo exhibition unique,” he adds.

It is “this discovery experience” that Lameyse says he “really wants to develop as the common ground of each Vinexpo exhibition, wherever it is in the world”.

The five upcoming exhibitions include:

The latest exhibition in Vinexpo’s global expansion sees it go to Shanghai for the rst time. The new biennial exhibition takes place at the Shanghai World Expo Exhibition & Convention Centre. It’s seen as being complementary to its existing Hong Kong exhibition.
The third Vinexpo Explorer event will invite 100 of the leading wine buyers from around the world to a tasting and educational tour of Beaujolais. It follows previous Explorer events in Sonoma in 2018 and Austria in 2017.
Up to 94% of exhibitors would recommend taking a stand at Vinexpo Hong Kong and 92% said they were satisfied or very satisfied with the quality of buyers that come to this biennial exhibition.
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This breakthrough exhibition will not only be the first time that Vinexpo has held a exhibition in Paris, but the first time it has held an exhibition in partnership with another trade exhibition organiser. The joint Vinexpo/ Wine Paris exhibition is the result of a collaboration with Comexposium, that organises over 170 B2B and B2C exhibitions across 11 industry sectors.
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Described as ‘The Gateway to US Wine & Spirits Market’ Vinexpo New York will look to build on the success of the 2019 exhibition that attracted 3,000 wine and spirits buyers and 400 exhibitors.