Quality & quantity
Having thoroughly refocused and rebranded for its 20th edition, Vinexpo Bordeaux 2019 has closed after a successful week.
With 1,600 international exhibitors it remains the largest international wine and spirits trade show in France. There were more than 2,300 qualified Vinexpo Business appointments involving 65% of all visitors, heightening the value and efficiency of negotiations. Innovations like the inaugural Symposium on Climate Change which saw over 650 participants in one day, and the e-commerce conference attracting 300 guests, will likely return to future events, while the Vinexpo Academy proved a real exchange platform of ideas, with 12 conferences, 24 tastings dedicated to wines and spirits from around the world plus masterclasses and competitions.
Visitors arrived from 30 countries, 40% of whom came from outside of France – led by China, USA, UK, Germany and Spain. A report commissioned by Vinexpo/IWSR and released this week at the fair revealed that global consumption of still and sparkling wines is forecast to reach €185bn for a total volume of 2.7 bn cases by 2022. Another interesting nding from this report is: while red wine still dominates global consumption with a 55% share, the rise of white wine, rose and prosecco will see it fall below 54% by 2022.
Returning for its second edition, WOW! (World of Organic Wines) – the 100% organic space for 150 organic or biodynamic wine producers from 10 countries – was a success, with smaller producers making their first international sales, while several more established brands positioned themselves within this holistic space.