For Lionel Osmin, the real work starts now

Speaking to Vinexpo Daily, Lionel Osmin reflected on the Vinexpo week, and gave his assessment of the show.

Honestly the results of Vinexpo Bordeaux 2019 have been positively surprising. Now that the calendar for wine shows is so busy, I frankly didn’t know what to expect here, but I am really satisfied. Attendance is good – maybe fewer people than ten years ago, but the quality of the buyer is much higher, so overall it is better. The launch of our new products, the Rosé La Dune and our Apothicaire De L’Armagnac has given us good exposure, the reaction has been good. I am satis ed but can’t be complacent – the real results come now. Post- show there is a lot to follow up on. ‘On a du pain sur la planche’ – we have some work to do!

THE LAUNCH OF OUR NEW PRODUCTS, THE ROSÉ LA DUNE AND OUR APOTHICAIRE DE L’ARMAGNAC HAS GIVEN US GOOD EXPOSURE, THE REACTION HAS BEEN GOOD.

Have you been affected by the first Symposium Vinexpo, and especially the topic of climate change?

Of course. When I started this company from scratch in 2010 with Damiens Sartori we were already aware that the profile of wines and harvesting times in our region were different to previous generations because of climate change. But we are lucky because, on the Atlantic coast with its cool ocean breezes we have good conditions for wine production, and as a small and young company we haven’t been badly affected yet. To preserve the freshness of the wines, we all have to adapt.

And what about the other side of the climate change concern – how do you mitigate your own carbon footprint?

I mean, we ship wines from South West France all around the world, so we do try and compensate our own activity – I don’t say I feel ‘guilty’ but I know we need to do as much as we can. We are replacing trees in 40-50 ha of forests; we do our best to be sustainable but of course we all – as an industry – need to do more.

Final thoughts about Vinexpo 2019 before the hard follow-up work begins?

Well the year is getting very busy with wine fairs almost stacking up on top of each other, so I hope – for the buyers’ sake – Vinexpo keeps to a good schedule.


Photo: Lionel Osmin and company Left – right Clement Cazaux, Sales, France Roman Tournier, Export Assistant Boris Colinet, Manager, France Thomas Dassé, Manager, Export Lionel Osmin, CEO