P. Ferraud & Fils looks to grow global exports

P. Ferraud & Fils will be looking to explore even more export opportunities at Vinexpo for its range of Beaujolais and Mâconnais wines that already make-up around 70% of its production.

Japan, where it has one of the first French producers to work there, is now its number one export market followed by China, Brazil, the UK, Singapore and the US. Its wines can now be found in 30 countries around the world, and it hopes to sign up new buyers and distributors from both existing and countries during this week’s show. A key part of its export strategy is working with major airlines around the world, a part of the business it has now built up over the last 25 years to be worth, at certain times of the year, 15% of its turnover. Key airline partners include Japan Airlines, Cathay Pacific, KLM, China Eastern Airlines and Korean Air. It is also hoping to work more with its French online partners like VeePee, previously VentePrivée.com, the biggest French wine online player, as it expands its network into other European countries, noticeably Germany and Spain. P Ferraud & Fils, which dates back to 1882, now sells 600,000 bottles a year with a turnover in 2018 of €2m and a focus on producing quality and not commercial wines.

Hall 1 / Stand AB130