Italian Producers Have High-Profile Presence In Bordeaux
The ITA’s show of strength follows an excellent 2018, which saw a record €190m of Italian wine exported to France (10.1% up on 2017). The gure reconfirmed Italy’s position as France’s second largest supplier with a 17% market share.
The Italian Trade Agency (ITA) 2 will occupy a total of 432 m at Vinexpo Bordeaux this year. All told this space encompasses 25 companies, including 14 from the Southern Export Plan II (PES II), which is devoted to Italian regions that are developing or undergoing transition.
To support Italian companies at Vinexpo Bordeaux, the ITA is running an advertising campaign, with two large billboards placed at the entrance to the fair as well as an advert in the guide and on trade fair maps. The ITA Paris of ce has also produced a newsletter with the full catalogue of participating Italian companies which was sent to a database of more than 200 local importers. Reinforcing this marketing effort, the Italian pavilion will also have a wine bar throughout the fair where visitors will be able to taste wines from Italian exhibitors, guided by renowned Italian-French sommelier Vinny Mazzara.
29% increase in Italy’s production in 2018 up to 55 m hectolitres
€6.2 bn is the total value of Italy’s exports with a 3.3% increase in 2018
€53 m export value for Prosecco exports
30% of Italian wines go to France, it’s sixth largest market for export
Hall 1 / Stand CD80