Blending in at Vinexpo’s Afterwork

On Wednesday May 15 at 7.30pm, Vinexpo participants have the opportunity to attend the show’s official gala evening The Blend. Held in the superb surroundings of Bordeaux’s Palais de la Bourse, the free event is the perfect opportunity to network with fellow professionals in a friendly atmosphere, while enjoying a unique selection of wines, spirits and champagnes.

One of the companies supporting the event is Bordeaux’s very own Domaines François Lurton. Vinexpo Daily talked to François Lurton about the importance of The Blend and his company’s involvement with it.

THE BLEND IS A GREAT WAY FOR WINE PRODUCERS FROM OTHER PARTS OF THE WORLD TO NETWORK WITH BUYERS AND SHOWCASE THEIR PRODUCTS

What is the attraction of attending a social event that takes place away from the Vinexpo showground in the heart of the city of Bordeaux?

The Blend is a great way for wine producers from other parts of the world to network with buyers and showcase their products. Bordeaux producers are very well-organised when it comes to receiving visitors during Vinexpo, so The Blend is an opportunity for other producers to do something similar in a pleasant environment, while experiencing another side of Bordeaux.

What is the atmosphere at The Blend like?

It’s relaxed and entertaining, with an outdoor terrace and a wide range of drinks. There will also be music from famous DJ Stephane Pompougnac. There is a tradition at Vinexpo of having a big event where people can dance and drink, so I am sure people will enjoy themselves while networking.

What is your involvement on the night of The Blend?

Our company is very supportive of Vinexpo as a whole, so we will be involved supplying gin at The Blend. This makes sense because we are from Bordeaux, so there is a good connection between our gin and the event.

Why gin instead of the wines you are so well-known for?

We have a new gin called sorgin (which means witch in the basque language), created by myself and my wife Sabine Jaren. It’s an important product for us because we are known mainly as wine producers. But my great grandfather was actually a distiller. So serving gin at The Blend is a way for us to associate the family name of Lutron with the spirits business.


Any Vinexpo participant (exhibitor, visitor, media) with a badge and a business card can attend The Blend. Bar sponsors include Inter Beaujolais, Mouton Cadet and Vins de Bordeaux (the wine bar) and Gin Sorgin and Whisky The Mod Selecter. There will also be a Champagne Lounge.


Photo: Sabine Jaren & François Lurton