B&G’s 2018 Côtes de Provence takes centrestage
Firm extends engagement through experiential marketing and social media
After the introduction – in 2018 – of its new signature with the red B&G letters, highlighting the knowledge and authenticity that have built Barton & Guestier’s reputation, the company completes its Appellation range with its 2018 Côtes de Provence now coming in a prestigious tailor-made bottle, with the B&G letters engraved on the neck. The new bottle comes with a pink Vinolok glass closure, to keep the elegance and highlight the pale pink colour of the wine.
Barton & Guestier Côtes de Provence is made from Grenache, Cinsault and Syrah in the company’s vinification cellars in Vidauban, close to Saint Tropez. Laurent Prada, B&G’s winemaker, says: “With its seductive and delicate nose with ripe red berry and white flower hints, our Côtes de Provence is an explosion of fruits on the palate with a nice refreshing finish. It is a true jewel, a diamond that will be everybody’s best friend in the spring and summer season!”
The 2018 Barton & Guestier Côtes de Provence is available at a RCSP for 15€ / 19$. New advertising under the banner “Love Letters From Provence”, promotional tools and activation on social media including a “Win A Wine Lovers Trip to Chateau Magnol” competition are accompanying the launch of the cuvee, which comes in personalised outer cases of 6×75 cl and 12×75 cl. Founded in Bordeaux in 1725, Barton & Guestier’s premium brand strategy is based on AOC and Varietal wines from the main French wine growing regions: Bordeaux, Loire, Burgundy, Beaujolais, Rhône Valley, Languedoc, Provence and Gascony. Trust and passion are the pillars of the success of Barton & Guestier, a safe choice for consumers. “Consumers have always been at the centre of our strategy”, says Philippe Marion, B&G sales & marketing director. “After the launch of our consumer loyalty programme ‘MyB&G’ and ambitious consumer experience programmes implemented in German airports last year, we are also further increasing interactions with our consumers via social media”.
Hall 1 / Stand B242