Air France and Vinexpo to renew partnership
Air France and Vinexpo’s new two year deal
Air France and Vinexpo will renew their partnership agreement at a signing ceremony on its stand on May 15 at midday.
The new two-year deal between the two businesses is based on the shared values of delivering “values of service and excellence for our joint customers”.
It also comes at a time when Vinexpo is expanding its own international footprint with further shows around the world. Air France has already worked with Vinexpo on its Hong Kong shows in 2017 and 2018, and as well as Vinexpo Bordeaux this new deal will see it support its shows in Shanghai in october 2019, the new Paris event in January 2020, and then further shows next year in Hong Kong and New York.
Air France will also look to help Vinexpo develop its Explorer series of events that brings 100 of the leading wine buyers from around the world to key and dynamic wine regions in both the Old and New Worlds. The next Explorer event takes place in September in Beaujolais.
Being able to offer a quality, diverse and dynamic wine range is a key part of Air France’s hospitality service to all its customers. Its motto is to be able to offer “an experience of ‘French Haute Cuisine’ to all its passengers and highlights the best of French grape varieties throughout the world on board”.
To do so means Air France regularly refreshes and changes its wines and spirits offered on board.
Air France works with award wining sommelier, Paolo Basso, who was the winner of the ‘Best Sommeiler of the World’ competition in 2013, as well as Thierry Desseauve and Michel Bettane, authors of the Bettane + Desseauve Wine Guide, to help curate its range of wines, Champagnes and spirits.
To do so they take great care to choose wines that will offer exceptional quality even within the restrictions there can be when wine is served at high altitude and with cabin pressure.
Every year Air France serves 800,000 bottles of wine in its La Première and Business classes and 750,000 bottles of Champagne, including in Economy class.
Its efforts to create the ultimate airline drinks list has been rewarded with regular awards at the main Business Traveller Cellars in the Sky Awards.
In the 2018 awards Air France received the overall prize for Best Champagne Served in First Class with its Taittinger Comtes de Champagne Blanc de Blanc 2006. It also received the prize for the “Best Selection of Wines 2018 for an Airline”. Air France was also successful at the ‘China Wine List Of the Year Awards 2018’ and received its “Three glasses” award, which is its equivalent to Michelin Guide’s stars awarded to chefs, for its wine selection in the La Première cabin.
Hall 1 / Stand E20