Vinexpo launches Shanghai exhibition

New event coincides with wine consumption boom in China

The first ever Vinexpo Shanghai will take place from October 23-25, 2019 at the prestigious Shanghai World Expo Exhibition & Convention Center (SWEECC).

A biennial event, the new mainland China- based exhibition will be a key pillar in Vinexpo group’s global expansion strategy. Alongside Vinexpo Hong Kong, it also crystallises Vinexpo’s ambition to be present in China every year.

VINEXPO SHANGHAI WILL COMPLEMENT OUR SUCCESSFUL HONG KONG EXHIBITION AND TAKE US A STEP FURTHER IN PENETRATING DEEPER INTO THE CHINESE MARKET

Commenting, Christophe Navarre, President of the Vinexpo Supervisory Board, said: “For 37 years, the Vinexpo brand has raised the profile of the wine and spirits sector around the world, becoming the sector’s international partner. Vinexpo Shanghai will complement our successful Hong Kong exhibition and take us a step further in penetrating deeper into the Chinese market.”

The establishment of a new Vinexpo event in Shanghai correlates with the remarkable growth of wine consumption in China, with the market set to increase by over a third to nearly $23bn over the 2016-2021 period – as revealed in the latest Vinexpo/IWSR Report released last year. This will make China the second most valuable market by 2021 behind the US. The decision to locate the new exhibition in Shanghai reflects the fact that the city is a key import destination for wine and spirits producers worldwide. Vinexpo’s aim is to create new development solutions for its clients through the Group’s 20-year experience in Asia-Pacific, and by continuing its recent Chinese e-commerce partnership with leading Asian e-retailer, Alibaba.

The launch of Vinexpo Shanghai has been welcomed by leading players in the domestic market, who will have opportunities to do business, network and stay ahead of industry trends via meetings, tastings and masterclasses. Betty Cheng, Director of Alcohol, Tmall Alibaba said: “We are thrilled to join Vinexpo on their newest project in Shanghai. Our first collaboration with Vinexpo on Tmall Wine’s New Retail, to showcase future ideas relating to Tmall’s concept of Future Bars in Hong Kong, was a great success. We will continue to work with Vinexpo to promote the Tmall Wine New Retail Concept globally”.