The view from Asia

First year for Vietnam at Vinexpo

Linh Pham Thi My, Wine Director at T.K. Distribution Corporation an importer and distributor of high quality beverages (Monin, Wines, Sake) headquartered in Ho Chi Minh City, Vietnam shares a bit more about her role.

We taste, select and sell a diversified portfolio of wines from around the world. The company began with just a handful of brands in 1996 and has since grown to be a leading independent beverage distributor in the country.

As Wine Director my role is to be the link between our wines vendors, our management and our teams, making sure that we’re effectively building our brands up in our dynamic South East Asia market place.

WE ARE STILL IN A BLOCKBUSTER RED WINE DOMINATED MARKET WHERE CHILE HOLDS THE STRONGEST PLACE, CLOSELY FOLLOWED BY FRANCE

What do you see as being the most important sales trends in your territory?

Our trade channel is still very promising with the continual arrival of international luxury hotel brands in the country. In terms of wine sales trend we are still in a blockbuster red wine dominated market where Chile holds the strongest place, closely followed by France. We are paying very close attention to our Australian, U.S and Italian portfolios as well as focusing on premium and super premium wines where sales have been constantly growing for the past 4 years.

What are you primarily looking for at Vinexpo Bordeaux?

Our aim is to meet our key wine vendors, especially vendors from Europe and taste some recent released vintages.

Do you attend any of the master classes or seminar sessions? If so, which ones and why?

Due to our very tight schedule, I will unfortunately not be able to attend those events even though I would love to.

What are your secrets for getting the best out of a busy Vinexpo?

The best is to have a clear plan and organized schedule before heading to Bordeaux. During the day, we always make sure we are on track with the meetings and selected evening events.

Thoughts on Vinexpo in general?

Vinexpo is important to us. It’s THE place where we can meet our international wine vendors especially from Europe.


Photo: Linh Pham Thi My, Wine Director, T.K. Distribution Corporation