La Martiniquaise-Bardinet will be presenting the Cutty Sark Scotch whisky brand at Vinexpo for the first time since it took over the sale of the famous name from Edrington at the end of 2018.
First launched in 1923 Cutty Sark has gone on to become one of the most recognisable Scotch whiskies in the world. The move to La Martiniquaise-Bardinet ends an association with Edrington that stretches back over nine decades to the 1930s.
It will, though, as part of the deal still continue to help blend and bottle the whisky and provide other associated services during a transition period.
Jean-Pierre Cayard, President of La Martiniquaise-Bardinet, says it is “proud to take ownership of this powerful brand”. “Cutty Sark perfectly complements our portfolio of international brands including Label 5, Sir Edward’s & Glen Moray Scotch Whisky, Poliakov Vodka, Porto Cruz and Negrita & Saint James Rum. This acquisition is a major step forward to accelerate our international expansion.”
He adds: “It will further strengthen our position in Europe and boost our presence in key markets such as the US and Japan. With Cutty Sark, we consolidate our position in Scotch whisky, entering in the world’s top 5 groups (IWSR)”.
Hall 1 / Stand BD216