Taking Vinexpo to the People of Bordeaux: La Grande Degustation

La Grande Degustation will open as a preview showing at Vinexpo on May 12 from 4 pm to 8 pm in the Palais de La Bourse in Bordeaux. It will be an amazing selection of wines and spirits from five continents and 20 countries. We asked Rodolphe Wartel, General Manager, Terre de Vins, how the idea came about and he became involved.

This “Grande Degustation” is a sign of openness and willingness on behalf of Vinexpo to include and involve the people of Bordeaux with exclusive events outside of the exhibition. Terre de Vins wanted to play its part in helping Vinexpo achieve that goal. Although the international trade fair is exclusively reserved for sector professionals, Gironde’s entire capital lives and vibrates through the rhythm of the event for several days.

Do you see this as a way for the producers that come to Vinexpo to engage with the people of and visitors to Bordeaux?

The exhibitors will be able to connect directly with consumers. The event allows the public to go behind the scenes of Vinexpo and discover wines that even the exhibition doesn’t see. This is a nice gift from Vinexpo to wine lovers.

How many people are you expecting and how many wines and spirits can they taste?

We expect to welcome 600 people who will have the chance to taste more than 80 vintages from 40 or so producers from around the world. There will also be a special spirits area with around a dozen spirits companies.

What is Terre de Vins and what do you do?

We offer a global perspective of the wine industry through our magazine dedicated to French wine and French art-de-vivre (lifestyle) including a range of tasting guides. We also run our own website, http://www.terredevins.com. Terre de Vins organises several wine tasting events in various cities around France, including our ‘Bordeaux Tasting’ that hosts up to 200 wineries and welcomes 7,500 visitors.

What other activities can you organise and recommend for visitors to Vinexpo?

On May 14 Terre de Vins will gather estates from the Pomerol appellation at the Grand Théatre, Place de la Comédie. The “Inclassables”, representing 20 unclassified but high-class wineries will be open to the public on May 15 at the Banque Populaire Aquitaine Center Atlantic.

Reservation on: http://www.terredevins.com

Photo: Rodolphe Wartel, General Manager, Terre de Vins