New Adobe label strengthens organic message
Emiliana Organic Vineyards, which claims to be the world’s largest organic winery, has chosen the image of a crowing rooster announcing the dawn of a new day, surrounded by vineyards and nature for the new label of its Adobe line that is set to reach the market with a new air.
Available in more than 35 countries, Adobe, one of the most widely sold organic wines, has renewed its image with icons that strengthen its attributes of organics and quality that stand above those of its peers.
Emiliana brand manager Paula Millán stresses that he wants the new label to distinguish the characteristics of the wine even more: “We believe that the illustration of the rooster as the primary element, surrounded by the natural world, represents light and awakening.
We continue to hear his crowing as the first rays of sunlight appear when we are in the countryside. It also makes an almost-perfect analogy with Emiliana’s own awakening when it decided to transform its vineyards to sustainable agriculture more than 20 years ago.”
Camila Bravo, the brand’s strategic designer, says the label includes a range of 11 colours, one for each variety in the Adobe line. “Every variety is a different colour. This natural range of colours comes the colours of a rooster’s feathers, which ties in very nicely with this project.”
“Adobe is the foundation of Emiliana’s portfolio, and with its wines we want to invite everyone to discover this organic world. It is the first step toward nature,” concludes Paula Millán.
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