Drinks for every moment

Nordic-based Solera Beverage Group is at Vinexpo Bordeaux on the look-out for new strategic partners

Solera Beverage Group consists of many importers in Sweden, Finland and Norway. We asked Stefan Norberg – Vice Chairman – Solera Beverage Group Holding AS to tell us more about the group and its activities.

ORGANIC WINE IS GROWING ESPECIALLY IN SWEDEN DUE TO THE TENDERS AND THE WISH FROM THE MONOPOLY TO GROW THIS SEGMENT.

Solera Beverage Group is the leading importer of beverages in the Nordics, specialising in imports of wine, spirits, beer and other beverages. Over the past 10 years Solera has had a growth rate that has outperformed any other Beverage Group in the business, and we continue to grow at the same strong pace. Solera thus has a deep understanding of the Nordic market and work intensely on developing new and innovative ways to drive profitable growth for producers/brand owners and customers. Solera has 150 highly competent and passionate employees. Our turnover is €178m. My role is, apart from the Vice Chairman of the Board of Directors, the overall responsibility to develop the portfolio of Solera Beverage Group.

What do you see as being the most important sales trends in your territory?

In general, consumers are becoming more and more educated when it comes to wine. Sales trends are different depending on the geographic markets. White wine grew as well as sparkling wine last year due to the nice weather we had. Since we are serving the Monopolies and their tenders, we are constantly in dialogue with them in order to present the best possible products. Organic wine is growing especially in Sweden due to the tenders and the wish from the monopoly to grow this segment. Allowing products with higher alcohol content in the retail (grocery) market in Finland, has been a game changer as well.

What are you primarily looking for at Vinexpo Bordeaux?

To meet existing partners and potential new strategic partners for Solera.

What are your secrets for getting the best out of a busy Vinexpo?

The most important thing is advance planning, and keeping your schedule

Photo: Stefan Norberg Vice Chairman, Solera Beverage Group