Wine: Enjoy, Understand and Savour… in Moderation

The WiM Association manages the global Wine in Moderation Programme, coordinating the adaptation to local needs and cultural diversity. We asked association president George Sandeman to tell us more.

Wine in Moderation started in 2008 as a social responsibility commitment by the international wine community to answer the challenge set by the health community to reduce alcohol related harm.

The Wine in Moderation not-for-profit association has developed since then to be a recognised reference of the wine sector’s work to show that moderate wine consumption can be a part of a healthy lifestyle when combined with a balanced diet and exercise. Recognised as a good practice in alcohol and health policy by National, European and International Authorities, the challenge of Wine in Moderation has been to evolve from a policy commitment to an international movement which creates a sustainable wine culture and encourages well-being and healthy lifestyles.

The programme continues to gain momentum and has been established as the reference in Sustainability and Social Responsibility within the worldwide wine business. Reaching our 10th anniversary, we are extremely happy to see that what started as the vision of few leading personalities, is now a well-respected and credible programme synonymous with social responsibility and sustainability.

What does your partnership with Vinexpo mean, and what are the goals of the partnership?

Vinexpo is an international brand specializing in creating and developing major wine trade events worldwide. As an ambassador of international business trends and of the cultural values of wines, we believe the partnership with Vinexpo will grow the Wine in Moderation-Art de Vivre message globally.


Photo: George Sandeman, President, WiM Association