The Power of 5 Campaign Gains Major Ground

Launched at the end of last year as a big step up from previous campaigns, the new LABEL 5 communication has already proven to be a success, and has added an extra splash of colour and life to this year’s Vinexpo Hong Kong.

This communication glorifies youth, festive and happy moments, energy, but also diversity amongst people

Focusing on values of Group Power and togetherness in an urban scenery, The Power of 5 expresses in a human and spontaneous way the values of LABEL 5. “This communication glorifies youth, festive and happy moments, energy, but also diversity amongst people,” said Christophe Pichambert, Group International Director, La Martiniquaise-Bardinet, present at the show.

Today, a top 10 Scotch Whisky brand, LABEL 5 is carefully distilled, matured and bottled in our distilleries in Scotland. It is enjoyed in more than 100 countries and is renowned for its high quality and appreciated for its smoothness. With 2.6 M 9-L cases sold in 2017, LABEL 5 is a key player in the Scotch Whisky category.

The sociability values of the new Power of 5 campaign have been finding excellent recognition on social media such as Facebook or YouTube, where followers’ reactions have been very positive. The communication is also striking worldwide in store visibility, key brand events and partnerships, or impactful outdoor advertising in top key countries.

Level 3, Stand TU-39