US exports down globally, but China is a bright spot
US wine exports, 97% from California, reached $1.53 billion in winery revenues and 380 million litres (42.2 million cases) in 2017, according to the Wine Institute. Golden State exports were down 5.5% in value and 7.9% in volume due in part to the strong dollar, heavily-subsidised foreign wine producers and competitors forging free trade agreements in key markets.
“Global premiumisation continues and California wines are well-positioned with our range of offerings, aspirational lifestyle, well-earned reputation for high quality and leadership in sustainable winegrowing,” said Wine Institute CEO and President, Robert P. (Bobby) Koch.
“California wine exports have grown nearly 70% by value in the past decade. Our global marketing efforts focusing on the quality and diversity of California wine continue to gain traction with our trading partners throughout the world,” said Wine Institute Vice President of International Marketing Linsey Gallagher. Gallagher oversees Wine Institute’s California Wine Export Program, involving more than 175 wineries that export to 138 countries, and 15 representative offices conducting programs in 25 countries across the globe.
“U.S. wine exports to Greater China (Mainland China, Hong Kong and Taiwan) were strong with 10% growth to over $210 million in 2017. Also experiencing growth were South Korea, Singapore and the Philippines with value increasing more than volume, signalling the premiumisation trend,” said Christopher Beros, Wine Institute Trade Director for China and Pacific Rim.