Top Indian marketing and consulting agency leverages Vinexpo Hong Kong for ideas and networking
All Things Nice is India’s leading wine, spirits and luxury marketing and consulting agency with fine wine, luxury real estate and equity portfolio management verticals. We asked Nikhil Agarwal, the company’s Sommelier & CEO, how sales are progressing, and what regions are his “sweet spots” at the moment.
Sales are on track, our sweet spots are Bordeaux, Tuscany, Champagne and the Napa Valley.
Australia is this year’s country of honour. How do you work with Australian wines?
I won a scholarship to Australia to study wine and then Wine Australia made me their A+ Wine Educator. I love Australian wine and the culture of wine in Australia. We do a lot of work promoting their brands and even do top end culinary events with their best Chefs and Wine Makers from Australia, who we bring to India for unique luxury driven wine and food events and activities.
What are your key reasons for coming to Vinexpo Hong Kong?
To meet people and seek new brands and companies to work with. To generate business and catch up with colleagues from around the world. Vinexpo always puts together a well-run exhibition, where global producers, buyers and other members of the trade have an opportunity to meet and discuss synergies. I have been visiting Vinexpo in Bordeaux and other parts of the world since I was 20 years old. Last year, I visited Vienna as part of their new endeavour, Vinexpo Explorer, and was happy to be introduced to such a varied list of producers in a short period of time. I look forward to visiting Sonoma as part of this year’s agenda too. Overall, I have interacted with the team and have experienced their product and I have always walked away impressed. Hong Kong is a great business city and the show here attracts people from Asia that are important to our business as well.
Photo: Nikhil Agarwal, Sommelier & CEO, All Things Nice