Cognac Larsen Launches Exclusivities for Asian Market

Cognac house Larsen is launching two new Cognacs at Vinexpo Hong Kong. Larsen VSOP Reserve and Larsen XO Reserve have been created especially for the Asian market and follow Larsen’s new long-term exclusive partnership with Asiaeuro, signed in December 2017. Asiaeuro is now distributing the entire Larsen range in China and Hong Kong, Macau, Singapore, Malaysia and Indonesia.

A veritable “star” product, Larsen XO Reserve, is a blend of eaux-de-vie from mainly the Fins Bois and Petite Champagne Crus. Robert Andrieux, Master Blender at Larsen, has used 40 different eaux-devies, the youngest 10 years-old and the oldest between 20 and 30 years-old. Long barrel-ageing gives the Cognac a deep, amber colour, while the palate is a complex layering of ripe fruit, prunes, nuts, toasted cocoa beans, liquorice and moka. The mouthfeel is soft and silky and the finish is long and aromatic.

Level 3 / Stand T-45