Welcome to Hong Kong… And the Future
As Vinexpo Hong Kong this year celebrates its 20th birthday, the show has more than ever become a harbinger of the future of the global wine and spirits industry.
The epitome of this comes in the shape of Tmall’s “Future Bar” which is being revealed at the show. Tmall, China’s leading B2C online marketplace owned by Alibaba Group is inviting Vinexpo Hong Kong’s attendees to experience the future of wine with Tmall robot waiters, face scanning technology, a new smart wine cooler and much more to discover on their stand.
Redefining commerce by enabling seamless engagement between the online and offline world, building a retail ecosystem that combines both channels, making the shopping experience more personal, engaging and convenient: all these new technologies are part of Alibaba’s “New Retail” strategy that will be disclosed at their stand, and in a press conference tomorrow at the show.
So interestingly, as winemaking increasingly gets“back to the basics”, its distribution is becoming more and more high tech. It’s just as well Vinexpo is here to inform and educate the industry, creating an unmatched networking platform!
Editor-in-chief, Vinexpo Daily