Tommy Keeling is the President of the IWSR Asia Pacific Office, based in Singapore and responsible for covering north and south east Asian markets. We asked him to tell us a little more about his organisation.
The IWSR is the world’s top source of market intelligence for alcoholic drinks and maintains an unparalleled database of drinks brands in over 150 countries, with data going back over 20 years. We also publish the highly respected IWSR Magazine, which is compiled using our data and insights that our analysts gather in the course of their research.
What are you primarily looking for at Vinexpo 2018?
I will be at Vinexpo Hong Kong to take part in the Wine in China conference and I will also be looking to make new contacts in the drinks business, as well as being on the lookout for any new trends and developments. Australian wines have done well in the region in recent years, especially in China. They benefit from having some big companies that can really invest and develop the category and from geographic proximity. This will be my first Vinexpo, so I am really looking forward to it, as it is one of the premier drinks trade fairs.