While he’s been to a number of other wine shows, James Wells, Group Publisher, TheShout.com.au & National Liquor News – Australia is on his way to Vinexpo Hong Kong for the first time. We asked him what motivated him to jump on the plane.
I am looking forward to seeing the strong presence from Australian wineries as the “Country of Honour” in 2018 – and in particular the First Families of Wine.
In addition to the exponential growth of Australian wine in Asia, it will be good to see how producers are embracing the new Wine Export grant program. This is an exciting development from the Australian government – which provides small and medium wine producers with the ability to claim reimbursement of expenses relating to export promotions.
What do you see as being the main trends in the market?
As Asian wine buyers increase their knowledge of Australian wine, the conversation has moved away from price and the major wine growing areas such as the Barossa and the Hunter Valley. Asian wine buyers are well researched and are now seeking a deeper knowledge of Australian wine – with unique varietals, geographic locations which are influencing taste and flavour as well as provenance and family ownership among the key discussion points.
Photo: James Wells – Group Publisher, TheShout.com.au & National Liquor News – Australia