“Signature Winemaking” by Bodega Norton

ADVERTORIAL

Leading Argentinian winery introduces new identity for premium wines

Just like a hand-written signature is a mark of a promise, premium wines under Bodega Norton’s new “Signature Winemaking” umbrella authenticate the brand’s distinct heritage, knowledge, passion, quality and value reflected in every bottle.

With more than 120 years of experience, Bodega Norton is one of the most celebrated Argentinian wineries in the world. They are internationally recognised for mastering Malbecs at different price points and select premium wines, now distinguished under the new “Signature Winemaking” portfolio umbrella.

Present in over 60 countries, the winery was founded in Mendoza, Argentina at the foot of the Andes Mountains in 1895 by European engineer, Edmund James Palmer Norton, with vines imported from France. In 1989, the property was acquired by Austrian businessman, Gernot Langes-Swarovski, well known for his namesake crystal company. Overcome with the beauty and culture of the land, the Swarovski family foresaw the potential for Argentinian Malbec to influence the world and recognised the superior quality of the vineyard’s surrounding terroir.

Today, the company is helmed by Langes-Swarovski’s son, President and CEO Michael Halstrick, who is inspired by a family vision. Its winemaker David Bonomi was recently recognised as one of “South America’s Top 10 Winemakers” by Decanter magazine.

Bodega Norton maintains five estates in the heart of the so called “Premium Winemaking Area” known as Lujan de Cuyo. The unique terroir of the region offers a combination of dry soil and cold air from the mountains that results in red and white grapes, aromatic and concentrated, perfect for making bold and elegant high-end wines produced from vineyards that are between 30 and 90 years old.

Additionally, Norton preserves the oldest and largest underground wine cellars from the 20th century, dated from 1895. Nowadays, it is one of the biggest tourist attractions in Mendoza.

More information @ www.norton.com.ar

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