Writers’ Tears Set to Flow in France Following Vinexpo Deal
One of Ireland’s leading Irish whiskey producers, Walsh Whiskey Distillery, hopes to build its popularity in France thanks to a new distribution deal with Dugas of Paris signed at Vinexpo.
Thanks to the deal, Dugas will start distribution of Walsh Whiskey’s Writers’ Tears premium Irish whiskey range from September 1st. The contract was signed at the show by founders and chief executives of the two companies, Francois-Xavier Dugas and Bernard Walsh.
Dugas has built a reparation in France for its strong Irish and Scottish whisky ranges. Walsh said he believed Dugas was a “great fit” for the brand as it had such a good network of high-end bars and specialist retail stores across France, one of its key strategic markets.
There are three whiskey’s in the Writers’ Tears range: Copper Pot; Red Head Single Malt; and Cask Strength.