A Grand Cru Of… Water
France is the world’s #1 exporter of mineral water, and for the second time running, Abatilles was designated as Vinexpo’s Official Water in 2017, a partnership that gives the brand worldwide visibility.
Indeed, after decades of being underestimated, “premium waters” have gained recognition as an indispensable component of gastronomic meals. Like wine, they are increasingly tantalising the curiosity and appetite of consumers, who can now appeal to a growing population of specialists, such as water sommeliers, to find out more and enjoy all the subtleties of these very sought-after waters.
At the same time as enjoying a strong regional position with national ramifications, while Abatilles made its first steps towards international recognition at Vinexpo 2015 – now exported to supply a dozen markets, Vinexpo 2017 enabled Abatilles to develop its outlook and do business with another ten targeted countries.