Marie Brizard Looks to Capitalise on Big Demand for Frozen Cocktails

Marie Brizard Wine & Spirits hopes new range extensions to its Fruits & Wine brand will help it strengthen and grow its position as the number one fruit based wine drink in France.

The two different ranges of frozen pouch 200ml drinks – one with fruit based wines, the other a combination of cocktail mixes – are being pitched at the mainstream on and off-trade markets and are already on sale in France in leading chains such as Carrefour, but are also being pitched at the international market, particularly in Europe and Africa.

Marie Brizard’s new fruit based wine range is being positioned as an alternative to fruit based beers with retailers encouraged to merchandise them side by side. It includes three choices: Rosé Grapefruit; White Peach; and Elder ower Lime and Mint.

The cocktail range includes four mixes each endorsed either by the Marie Bizard brand name or an appropriate spirit. They are: Marie Brizard – Manza Nita (apple); Marie Brizard – Mojito (rum, lime, mint); Sobieski – Cosmopolitan (vodka, lime, triple sec, cranberries); and William Peel – Peel Cola (whisky, cola).

Both ranges are made to be sold in ambient condition and need to be frozen for a minimum eight hours.

Hall 1, Stand BD287