Champagne: the One-Stop Shop

For buyers looking for new references in Champagne, whether it be niche producers or broad scale suppliers, the Champagne Lounge is a “one stop shop” at Vinexpo.

Conceived by Hervé Henrotte, via his company Winalia, the concept is one of a “federation” of Champagne producers of all kinds, allowing buyers to freely circulate through an open-plan stand and taste products from nine different producers in a short space of time.

Henrotte says the concept is simple: “We do not place direct competitors side by side, but more so houses that are complementary or have synergy. Buyers save time, because they get a global vision of the producers without having to go from stand to stand”.