Myths of Gods, Bears and Snow-capped Mountains

ADVERTORIAL

Pyrène is the modern face of the authentic varieties of France’s south western wines – with a mythical touch.

Implanted at the foot of the Pyrenees, at Pau en Béarn, it seemed evident that this wine should be named Pyrène, due to the “legend of Pyrène”. Pyrène was a young beautiful woman who fell in love with Hercules. She lived here, in these mountains. When Hercules left her to undertake his 12 tasks, leaving her all alone, she was attacked by a bear, and despite him running back from the other end of the world, he was too late to save her. Thus the mountains were named in her honour.

Several varieties are highlighted by Lionel Osmin & Cie, with clever labeling, including the Cuvée Marine – the most popular fruity blend of the south-west – with Colombard, Sauvignon Blanc and Gros Manseng – an original French creation. A light blue label with black, red and gold lettering was chosen for the incomparable Beau Manseng, the most popular mono-variety of the south west. Then come the Blanc Bec Fumé Sauvignon Blanc, Le Blanc Beurré Chardonnay, La Vie en Rose Négrette and Pays de Cocagne Merlot, Tannat and Syrah blend.

Hall 1, Stand E24


Photo: Lionel Osmin, Thomas Dassé – Export Sales Europe and Damiens Sartori – Oenologist, Lionel Osmin & Cie (l. to r.)