Making the Case for Japanese Rice

You won’t get very far in producing sake without a good supply of the right kind of quality rice. Which is good news for the Japan Rice and Rice Industry Export Promotion Association which is tasked with the promotion and worldwide distribution of rice products, both for sake and shochu production, and for catering and eating.

With growing demand for sake all around the world there are now small and large scale sake producers setting up in countries outside of Japan, with quality sake now being made as far afield as Mexico and Norway, according to the Japan Sake and Shochu Makers Association.

But whilst you can use locally sourced water, the best rice is still recognised as coming from Japan which is where the Japan Rice and Rice Industry Export Promotion Association is able to put brewers together with any of its 109 members.

Hall 1, Stand C336