Roman Gazine, co-founder and CEO, Taiga Shtof is at Vinexpo for the official launch of his new product. We asked him to tell us more about its background…
Taiga Shtof is born out of an appetite to create a super-premium, smaller batch vodka with an intriguing brand story and impactful packaging; the epitome of quality, handcrafted from Russia under the purest tradition and originating from the icy Taiga region in Siberia. It sources the best ingredients from the hardest to reach region, whilst also taking cues from the lost art of traditional vodka making – straight, gastronomical, shared with friends.
Why choose Vinexpo for the product launch?
Vinexpo is the largest trade show and a must attend event for the wine and spirit business, bringing together thousands of international industry experts with a remarkable media coverage. Having ambitions for international recognition, we postponed our product launching on main markets until Vinexpo, because we could not miss such a great opportunity to present our vodka to the profession.
How does this fit in with your presence at The Blend?
We are extremely proud that Taiga Shtof will be the exclusive vodka of this high-class party by Vinexpo, and we hope the Taiga Shtof bar will be a popular spot.
Please tell us about your “original” stand idea.
It was conceived as a 360-degree showroom, where one can be fully immersed in the universe of our brand. Hence, we merged together a traditional Siberian yurt architecture with modern sophistication and impactful visuals.
Hall 3, Stand R336
Photo: Roman Gazine, Co-founder & CEO, Taiga Shtof