Label 5 Scotch Whisky has revamped its Premium range for a more qualitative and assertive design.
The statutory multi-faceted glass bottle is now adorned with new packaging elements in a clear colour code. The positioning between the Gold Heritage, the 12 Years Old and the 18 Years Old is therefore more clearly expressed.
“The range consistency was key in this redesign” explains Nadege Perrot, international senior brand manager for Label 5.
The official unveiling at Vinexpo has been highlighted with a dedicated showcase for all three references. A special event is also taking place on the La Martiniquaise stand at 3:30 pm on Monday and Tuesday, when Master Blender Graham Coull will be presenting the Gold Heritage.
The bottles are available in 75cl worldwide from June 2017 and in 70cl from first half of year 2018.
Label 5 is enjoyed in more than 100 countries and is renowned for its high quality and appreciated for its smoothness.
Hall 1, Stand BD296