California Wine Exports Up 78% Over Past Decade
US wine exports, 90% from California, reached US$1.62bn in winery revenues in 2016, a new record. Despite challenges from a strong dollar, winery revenues were up 1% from 2015. Volume was 412.7 million litres or 45.9 million cases.
“California wine exports have grown 78% by value in the last decade despite heavily- subsidised foreign competitors and high tariffs. Our global trading partners are increasingly acknowledging the high quality of wine from the Golden State and responding to our California wines marketing efforts throughout the world,” said Wine Institute Vice President International Marketing, Linsey Gallagher.
The top 10 export markets for California wines are: the European Union’s 28-member countries, accounting for $685 million, followed by Canada, $431 million; Hong Kong, $99 million; Japan, $87 million; China, $82 million; Mexico, $24 million; South Korea, $23 million; Switzerland, $19 million; Singapore, $14 million; and Philippines, $13 million.
Robert P. Koch, Wine Institute President and CEO, says California wine exports continue to reflect the trend toward “premiumisation” with the dollar value of wine sales outpacing volume shipments: “California wines are well positioned for this trend—our vintners are offering quality, value, diverse styles and environmental stewardship in their winemaking. Combined with the state’s iconic lifestyle, innovative cuisine and beautiful destinations, California wines continue to gain attention from consumers worldwide.”
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