Bettane+desseauve provides information to the trade and helps consumers better understand and choose wines whenever and wherever they want to. That’s not surprising when one knows that Michel Bettane and Thierry Desseauve have been working together on the project for over 30 years. We asked Thierry Desseauve what he is primarily looking for at Vinexpo.
We are here to witness the energy, dynamics and innovation of the wine industry. As for the marketing side; the digital revolution is leading to major changes in the buying process providing the end consumer with more information than ever.
Which regions / varieties / wine styles do you feel are gaining most in popularity in the region served by your publications?
The whole world is a wine playground and we’re unveiling, every year, talented winemakers from Lebanon, Ukraine, Japan to mention a few alongside the famous regions from Italy and France.
What are you most looking forward to at the show?
We’ll be focusing on our “Vinexpo featuring bettane+desseauve” event that is a fresh “talks and tastings” concept, where the focus is on highlighting talented growers and unveiling exceptional, rare and surprising worldwide wines from young producers through 14 exciting master classes.
Photo: Michel Bettane & Thierry Desseauve