VINEXPO: A Veritable “Launch Pad”
The number of product launches and announcements at Vinexpo 2017 are indicative of the importance of the event as a global stage for the industry.
One can add to this the fact that there are more than 100 new exhibitors for the 2017 edition – from all around the world. Examples include the entire Moët & Hennessey group with their 22 brands coming altogether for the first time to Vinexpo. At the same time, there are also some new exciting brands from China as well as new brands from Japan with sake and sochu. In the field of spirits, a new brand of vodka is also being launched here at Vinexpo. Austria will have a very solid presence this year, with more than 60 wineries exhibiting at the show. And happily, the region of Beaujolais is back (as they were not here two years ago), with about 40 wineries exhibiting at Vinexpo.
One of the keys to Vinexpo’s ongoing success is the Hosted Buyers Program, an initiative designed to draw the key actors of e-commerce, travel retail, and the off- and on-trade. Vinexpo hosts as many as 200 new international buyers, requiring they participate in at least four One- to-Wine meetings each day – a special service that debuted in Bordeaux in 2015, facilitating appointments between exhibitors and highly targeted, motivated buyers.
Wishing you the best of business in what we hope will be a great Vinexpo 2017 for you!