Tracking the Trends

The Spanish viewpoint – from Vila Viniteca

Vila Viniteca is one of the most renowned Spanish wine distributors in the restaurant and retail trade and claims to be among the most prestigious wine merchants in Europe. The company was founded in 1932 and now is in its third generation as a family-run business. We asked company owner Quim Vila to tell us a little more about his business.

Vila Viniteca sells to public and trade, as well as being a distributor, importer and exporter. Furthermore, it participates in numerous wine making projects with legendary Spanish winemakers. With more than 8,000 references in its portfolio, Vila Viniteca exclusively represents more than 200 cellars around the world, including premier brands at international levels.

Our wine club has been running for over 20 years. It offers members a monthly selection of exclusive and limited edition wines. We are continuously developing the club to offer exclusive experiences to its members.

What do you sees as being the most important sales trends in your territory?

White wines with character and sparkling wines are growing. When it comes to red wines, the foresee is for new varieties and regions and for a fresher and more delicate profile.

What are you primarily looking for at Vinexpo Bordeaux?

To meet the winemakers whose wines we distribute, as well as our customers, to talk about business opportunities, and discover novelties and new trends.

This year’s partner country is Spain. What are your thoughts on Spanish wines, and what other regions are you finding the most interesting?

Spanish wines are the new ‘ElDorado’ among the classic wine producer countries. No other country has so many hectares of old vineyards, with such a wide variety of microclimates, exceptional indigenous vines and wine styles.

What are your secrets for getting the best out for a busy show like Vinexpo?

The secret is to have a well-planned agenda prepared in advance to focus on which would be interesting.