Rosé – Global Consumption on the Rise

In 2016, unlike the majority of wines, the market of still rosé wines continues its progression. Over the past 15 years, there has been a 30% increase in world production.

Rosé wines represent about 10% of the market for still wines with a record global consumption of 23.4 million hectoliters in 2016.

Rosé’s interest and appeal are rising regularly thanks of a link with consumption concepts of pleasure, freedom, simplicity and conviviality. Indeed, rosé is more approachable, and less “intellectualised” than red wine.

FRANCE – #1 PRODUCER WORLDWIDE

In this segment, France is by far the world’s largest producer, with 7.3 million hectoliters – and 31% market share (far ahead of Spain: 4.5 million).

Until the early 2000s, rosé wines observed low exportation because of the fragile balance of wines during the transport, but R&D research improved the capacity for Rosé wines to travel without quality damage thanks of better stability control. Today, 40% of rosé wines are exported (compared to 25% in the early 2000s), making French rosé a key player in the global wine market today… and for the future.