Rosé – Global Consumption on the Rise

In 2016, unlike the majority of wines, the market of still rosé wines continues its progression. Over the past 15 years, there has been a 30% increase in world production.

Rosé wines represent about 10% of the market for still wines with a record global consumption of 23.4 million hectoliters in 2016.

Rosé’s interest and appeal are rising regularly thanks of a link with consumption concepts of pleasure, freedom, simplicity and conviviality. Indeed, rosé is more approachable, and less “intellectualised” than red wine.


In this segment, France is by far the world’s largest producer, with 7.3 million hectoliters – and 31% market share (far ahead of Spain: 4.5 million).

Until the early 2000s, rosé wines observed low exportation because of the fragile balance of wines during the transport, but R&D research improved the capacity for Rosé wines to travel without quality damage thanks of better stability control. Today, 40% of rosé wines are exported (compared to 25% in the early 2000s), making French rosé a key player in the global wine market today… and for the future.