Ongoing Positive Trend for Chianti Classico

For the seventh year running, last year saw a positive sales trend for Chianti Classico, with an overall increase of 48.5% since 2009. In 2016, 285,500 hectolitres of Chianti Classico were sold – the best result of the last decade. The USA was once again in the lead in 2016 with 32% of total sales, followed by Italy with 22% and Germany with 13%. In the first 5 months of 2017, the trend of sales growth has also been confirmed.

Chianti Classico, with its unmistakeable trademark, the Black Rooster, is governed by production specifications which include a minimum of 80% Sangiovese grapes in the blend for this, Italy’s “oldest zone of origin”.

Sergio Zingarelli, Chairman of the Consorzio Vino Chianti Classico, says the result rewards the time-consuming work of relaunching the DOCG zone in recent years, culminating in the presentation of Gran Selezione, the new type of Chianti Classico, on the market in 2014: “This great wine has raised the quality of our designation and met with great critical success, thus helping consolidate Chianti Classico’s place among the best wines in the world.”

Hall 1, Stand AB72