A Chinese Connection

Fine Wine and Liquor magazine is a bi-monthly fine wine and liquor culture magazine that’s been operating in China since 2001. We asked Executive Editor, Hanrong Lee to tell us a little more about her publication.

Our publication specialises in transmitting knowledge and culture of wine and spirits, introducing famous wine enterprises and entrepreneurs, visualising national and international wine brand images and assisting the wine market to establish rules and regulations in China. Recently, Fine Wine and Liquor magazine launched a Video & Tourism Project, to help foreign wineries / wine regions enter China market in a new way. I have been the executive editor here since 2001.

What are you primarily looking for at Vinexpo?

At Vinexpo I am primarily looking for wineries that welcome investment from China, wineries and wine regions which are potential, interested in our Video & Tourism Project and want to enter the China market in a new way.

What are you most looking forward to at the show?

I look forward to knowing the latest trends and news in different wineries and wine regions at the show.

Photo: Hanrong Lee, Executive Editor, Fine Wine and Liquor magazine