The renowned Altia group in Finland was exhibiting at Vinexpo Hong Kong for the first time, with its Cognac business unit representing. We asked General Manager Jérôme Durand to tell us about his products.
Larsen is celebrating its 90th anniversary this year. It is reputed by its blend built on three pillars – the fruitiness, the purity and the elegance. The company was founded by a Norwegian – Jens Reidar Larsen – in 1926, and we are celebrating through a revamping of the brand, with a new design for the classic range, but also with a special blend created specifically for the anniversary: the Jens Reidar Larsen tribute – presented exclusively at Vinexpo HK and to be officially launched next September. Renault, is one of the oldest Cognac houses, created in 1835, and revamped by the Altia group. We have been presenting Carte Noir – an iconic blend of Cognac – a balance between fruitiness, spices and woods. We are presenting the repackaging of the entire range, as well as the brand new Heritage Collection and a new brand: “Age Du temps”. This Cognac features an extra maturation in small casks. It’s a very exclusive blend and we’ve had very good feedback about the name, which is a new signature for Renault